STEAL THESE TWEETS

Thirteen tweets that ride the #CokeJourney hashtag, telling the lesser-known history of The Coca-Cola Company’s relationship with coca leaf and cocaine. Take one, take ‘em all. RT!  via @CoffeeCocaCola


A thread on how, after 9000 years of use (https://bit.ly/2Onx7eJ) and then prohibited around the world, #coca leaf is imported from Peru for the @CocaColaCo to make @CocaCola. #CokeJourney

Before he invented @CocaCola, Atlanta pharmacist @docpemberton first made French Wine Coca, touted as an remedy for opium addiction. http://i.imgur.com/My6tV3v.jpg #CokeJourney

To ensure coca supply from South America, Coca-Cola tapped Ralph Hayes to interface w/ Harry Anslinger http://i.imgur.com/eITTC.jpg #CokeJourney

H. J. Anslinger was like the J. Edgar Hoover of the drug war, the U.S. drug czar through 7 presidential administrations, from 1930-1970. A note to HAJ... http://i.imgur.com/EHLIe.jpg #CokeJourney

While pioneering #ReeferMadness, Anslinger simultaneously began his #CokeJourney as the perdurable ally of @CocaColaCo, securing Peruvian #coca for the @CocaCola formula: http://i.imgur.com/N6IK6.jpg

Of course, with #coca, there is #cocaine. It's part of the deal in manufacturing @CocaCola. #CokeJourney http://i.imgur.com/2ZU0q.jpg

The @CocaColaCo contracted a #cocaine maker, Maywood Chemical Works, to get #caffeine & #coca extract for the #CokeJourney http://i.imgur.com/hbnuGEO.jpg

Maywood Chemical, NJ would become Stepan Co. & continue work for #CokeJourney. Location: https://goo.gl/maps/U4TRCSKRbdS2 My illustration: http://i.imgur.com/3YDZxBX.jpg

Stepan Chemical in NJ has now imported Peruvian #coca leaf for over a century. Thousands of tons, for #CokeJourney. https://www.federalregister.gov/articles/search?conditions%5Bterm%5D=stepan+coca+leaves

Stepan Chemical in New Jersey has also been manufacturing raw #cocaine for over a century. https://www.federalregister.gov/articles/search?conditions%5Bagency_ids%5D%5B%5D=116&conditions%5Bterm%5D=stepan+cocaine #CokeJourney

Original @CocaCola "Merchandise #5" Export Drum Label: bringing the coca leaf to your tongue, via #CokeJourney http://i.imgur.com/5iuKI5i.jpg

A conversation w/ Coca-Cola "inventor" @docpemberton, RE: prohibition of #coca b/w hypocrisy of #CokeJourney: http://i.imgur.com/yOGnP.jpg

Ok, that's a quick thread on the subject. Dive a bit deeper here in our Coke Stories: http://www.coffeecocacola.com/cokestories/









 

Ricardo Cortés is the illustrator of the #1 New York Times bestseller Go the Fuck to Sleep, and has written and illustrated books such as It’s Just a Plant - a children’s story of marijuana and Jury Independence Illustrated.